Indian Twitter enthusiasts are rejoicing as they initiate garnering substantial advertising revenue through Elon Musk’s groundbreaking scheme. By embracing the X Premium membership, content producers are pocketing up to Rs 3 lakh. To qualify, users must possess an X Blue subscription, amass a minimum of 15 million impressions on their posts in the past three months, and sustain a base of at least 500 followers.
The X Premium membership, previously referred to as Twitter Blue, is tagged at Rs 900 per month and has proven to be a lucrative option for specific Indian profiles like Gabbar Singh. This revenue-sharing initiative introduced by Twitter in July and championed by Elon Musk is open to X Premium subscribers worldwide.
Gabbar Singh and Being Humor are among the Twitter accounts that have posted screenshots of SMS notifications from their respective banks, confirming the substantial rewards they have obtained. Singh’s screenshot exhibits a Rs 2 lakh payment from Twitter, while Being Humor flaunts an impressive Rs 3.5 lakh reward from X.
To capitalize on the financial advantages of X, creators need to undergo a three-step procedure. They must initially subscribe to X Blue, then accumulate at least 15 million impressions on their recent posts, and establish a dedicated following of at least 500 individuals.
Subscriptions act as the pathway to financial prosperity on Twitter by enabling creators to earn a recurrent income based on their content. Followers pay for access to exclusive content and personalized interactions, and engaging with creators earns them a unique badge to enrich the interaction experience.
Creators who meet the prerequisites of 15 million impressions and 500 followers can partake in the Subscriptions program. This enables them to offer premium content to their paying followers, potentially leading to financial profits as Twitter may contribute a segment of the funds paid by followers.
Twitter aims to streamline the process for eligible X Blue and Verified Organizations subscribers. Once creators fulfill the necessary conditions and enlist in the program, they can anticipate payments once their earnings exceed $50. The precise calculation technique utilized by X to establish payment values remains undisclosed, adding an element of mystery to this inventive revenue-sharing model.
The launch of the Twitter Premium subscription, helmed by Elon Musk, has delivered several notable benefits along with probable drawbacks. Positively, creators can now monetize their online presence by offering exclusive content and direct interactions, formulating a sustainable income flow. This also nurtures a stronger community sense and grants users access to premium content and interactions that were formerly unavailable.
Nevertheless, critics contend that this subscription model might create a digital rift, where premium content becomes exclusive to those with the means. This could lead to a fractured user community and diminish the accessibility of valuable information and stimulating content.
Delving into Elon Musk’s endeavor of compensating Twitter influencers, there are admirable facets and potential reservations to contemplate. One benefit is that it validates the role of content creators and remunerates them for their contributions and sway. This acknowledgment fosters a content creation ethos and brings varied viewpoints to the platform.
However, there exists a risk that compensating influencers could jeopardize the authenticity and genuine essence of their content. Monetary enticements may steer influencers to prioritize earnings over sincerity, culminating in a deterioration of quality and credibility. Striking a balance between financial incentives and content integrity emerges as a crucial hurdle.