Recently, Microsoft introduced Windows 11 build 26120.470 to the Insider Dev channel to tackle various issues and bring about improvements. This update, delivered through KB5037864, is primarily focused on enhancing the experience for Windows Insiders.
One noticeable inclusion in this update is a Game Pass promotional ad showcased on the Settings homepage. This advertisement is targeted at individuals who actively engage in gaming on their computers and highlights Microsoft’s subscription-based gaming service, Game Pass.
Game Pass offers a broad array of games for a monthly cost of $9.99, with a premium option known as Game Pass Ultimate priced at $16.99 per month. The Ultimate subscription provides additional benefits such as game access on PC, console, and cloud, online multiplayer, and EA Play.
This advertisement is solely visible to users who are signed in with a Microsoft account on Windows 11 Home or Pro editions. It remains uncertain if ads will be featured on managed devices.
Opinions on Advertisements in Windows 11
Windows 11 has integrated more commercials across its platform, including promotions for offerings such as Microsoft 365. Users have the option to disable specific ads, like app suggestions in the start menu, giving them a degree of control over their advertising exposure.
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